It was not initially available on Marcus Cable (acquired by Charter Communications in January 1999) in the immediate Madison area, instead being carried on cable systems serving some of the city's outlying suburbs and via a low-power broadcast transmitter, a situation that severely limited its potential audience early on. The channel launched on January 1, 1996, as WiSC2, a primarily cable-only general entertainment sister channel of WISC-TV. Over the air, it broadcasts in widescreen standard definition on channel 3.2.
WISC-DT2, branded as "TVW", is the MyNetworkTV-affiliated second digital subchannel of WISC-TV. WISC-TV commemorated its 50th anniversary in June 2006, which merited a congratulatory mention by David Letterman on his Late Show broadcast of J(its first program, he quipped, was Good Morning, Cheddar).Īfter CBS' airing of Super Bowl LIII, WISC-TV debuted a new newscast set, dropped the "3" logo in use since 1990, and changed their News 3 branding to News 3 Now.
#Madison wi news tv#
In 1998, WISC-TV partnered with Internet Broadcasting Systems to become the first TV station in the region, and one of the first in the country, to have a dedicated news website, Channel 3000. (WISC would resume its relationship with UPN in 2002 through its cable/digital subchannel, TVW see below.) signed on Janesville-licensed WHPN-TV (channel 57, now Ion Television affiliate WIFS) as Madison's first full-time UPN outlet. In January 1995, WISC-TV began maintaining a secondary affiliation with UPN, carrying tape-delayed overnight airings of the network's prime time programming following CBS's late-night lineup this arrangement ended in July 1999, when Media Properties Inc. WISC-TV has been affiliated with CBS since its launch, though it was also briefly affiliated with the NTA Film Network during the late 1950s. (WISC's former slogan, "Wisconsin's Leadership Station," played upon that advantage.)
Having the market's only VHF signal gave channel 3 a distinct advantage-and market leadership-over UHF competitors WKOW and WMTV, a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing. It was originally a sister station to WISC radio (1480 AM, now WLMV at 1480 and WOZN at 1670 AM).ĭespite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned– Milwaukee (channels 4, 6, 10, and 12) to the east, Wausau/ Rhinelander (channels 7, 9, and 12) and Green Bay (channels 2, 5, and 11) to the north, Chicago (channels 2, 5, 7, 9, and 11) to the southeast, Rockford ( channel 13) to the south, and La Crosse/ Eau Claire (channels 8 and 13) to the west. WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation).
Banner logo for "News 3" used by WISC-TV from 2001 to 2019 the "3" insignia had been in use since 1990.
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